This cluster aims at recognizing the value of the creative industries in general as potential industries that are brain and HR intensive, that could contribute to the knowledge economy development, through proper packaging of these industries’ offerings, and through driving Jordan’s niche in such areas by building on Jordan’s emerging media and digital content industries that are major components of the creative industries’ groups. Whereby, the cluster will link all stakeholders, initiatives, and financing sources focused on these various emerging components to better plan for them to serve a larger context that will add value to our economy.
Over the past 3-4 years in Jordan, the boom of Digital Content and New Media have been growing exponentially, which reflected on Jordan’s rankings and growth in these areas. As a change, Jordan’s private sector was able to plant solid ground roots in such areas with no dependency on government spending or recognition, as the nature of such industries cannot be easily controlled within certain borders and its outreach and dynamics are high.
Accordingly, our cluster is focusing on Jordan’s niche, “Digital Content, Games, Media, Screens - (NEW MEDIA)”, to provide a platform for all related stakeholders to communicate and network, help mature their level of thinking to become more business and economically oriented, and most of all build on Jordan’s niches in these areas that can lead Jordan ahead of the game in the MENA region in the Creative Industries, and properly create the right environment to support other upcoming niches under the creative industries groups to get out of its bubble.
The Creative Industries Cluster, will focus On:
- Enabling national direction that encourage innovation through promoting the creative industries as main contributor to the creative knowledge based economy
- Increasing visibility of potential opportunities from the emerging media and digital content industries and its linkage with the screens industry
- Highlighting & capturing active creative industries in the country to capitalize on and help build related business and economic models around it
- Realizing business potential from proper placement and integration among emerging creative industries
The Cluster Role to support New Media as a niche area, will be to:
- Create the ecosystem and platform to enable active and niche creative industries, and their linkage, mainly NEW MEDIA industries & Screens Industry.
- Identify the New Media value chain & value proposition to create its brand to position Jordan as a regional leader in this area.
- Develop a high level roadmap and identify related priorities to push for under the taskforce to enable its growth
Build an effective acceleration model to be rolled out to other niches under the ‘Creative Industries Cluster’